Recognising and celebrating our tourism champions

Join us and reserve your place for an exclusive black-tie celebration of tourism across Pembrokeshire. It’s always a spectacular night – and we would love to see you there.

Visit Pembrokeshire’s biannual Croeso Awards champions the very best of the county’s tourism sector – celebrating quality, innovation and customer service. Winning an award demonstrates that your business - and the people behind it - are amongst the highest industry achievers in Pembrokeshire.

Hosting the event at Pembrokeshire College provides a wonderful opportunity for the students, who represent the next generation of industry professionals, to get involved in all aspects of this prestigious event, including sourcing local produce, menu development and helping to prepare and deliver an exquisite three course dining experience.

Building on the success of the partnership with Seren to deliver our 2024 Awards the baton has now been passed to The Celtic Collection, and Pembrokeshire College will deliver a collaborative gourmet experience at the 2026 Croeso Awards, taking place on Thursday 29 October 2026.

With a whole year in the planning, the event team will transform Pembrokeshire College into an elegant venue worthy of the glittering occasion. Students will play a leading role in delivering the evening, working alongside some of Wales’s most talented hospitality professionals from the Celic Collection, to create an unforgettable awards night.

This inspiring event will recognise excellence in Pembrokeshire’s tourism industry, demonstrate dedication to its next generation of tourism professionals, and is a key date in the diary for any tourism business in the county. We look forward to welcoming you in 2026! Croeso!

The aim is that entries to the 2026 Croeso Awards will open towards the end of January next year so please look out for further information here and across Visit Pembrokeshire socials and e-newsletters.

Why enter

Stand out from the crowd - show Pembrokeshire and West Wales what sets your tourism business apart and how you are excelling in your sector. The Awards are open to everyone, both established businesses and those completely new to the scene. We want to hear from you!

Winning or becoming a finalist can place your business in the spotlight and help you grow your reach and reputation. Even just entering and attending helps your make invaluable connections with like-minded colleagues across the county.

Your business could gain:

Enhanced promotion and PR opportunities
Local and regional recognition and industry accolades
Excellent networking opportunities
Recognition for the outstanding individuals behind your business
By meeting the potential employees of tomorrow
Competitive edge and improved performance

Please pass my compliments on to your team for an extremely successful Croeso Awards evening. I thought it was a great success (and also made some useful contacts). Unfortunately, I couldn’t stay for the party afterwards as we had to be back at a reasonable hour but it looked set to be a fantastic night.
Rhiannon, Picton Castle Garden

The whole team at the Really Wild Emporium were very thrilled by our two successes at the Croeso Awards a few days ago and we are all so pleased to be recognised and appreciated. However, our main reason to be writing is to thank you all at Visit Pembrokeshire for such a splendid evening – we understand how much work goes into organising such a huge event. It went so smoothly: perfect reception in the dining hall, great guest speaker, only winners going onto the stage, terrific lighting, efficient service from the college, lovely food, great friendly atmosphere (and we loved the ‘smoky’ entrance!). Congratulations to you all on such an exceptional evening.
Julia & John, The Really Wild Emporium